- EOD: End of day
- FAQ: Frequently asked question
- AKA: Also known as
- ASAP: As soon as possible
- DIY: Do it yourself
- LMGTFY: Let me Google that for you
- NP: No problem
- N/A: Not applicable or not available
- OOO: Out of office
- TIA: Thanks in advance
- COB: Close of business
- FYI: For your information
- NSFW: Not safe for work
- WFH: Work from home
- OMW: On my way
- WDYT: What do you think?
- WYGAM: When you get a minute
Social media text abbreviations
- SMP: Social media platform
- DM: Direct message
- FB: Facebook
- IG: Instagram
- LI: LinkedIn
- YT: YouTube
- FF: Follow Friday
- IM: Instant message
- PM: Private message
- OP: Original post
- QOTD: Quote of the day
- OOTD: Outfit of the day
- RT: Retweet
- TBT: Throwback Thursday
- TIL: Today I learned
- AMA: Ask me anything
- ELI5: Explain like I’m 5
- FBF: Flashback Friday
- MFW: My feeling when
- HMU: Hit me up
Text message marketing acronyms and jargon
- CTA: Call to action
- UGC: User-generated content
- UX: User experience
- SMS: Short message service
- MMS: Multimedia messaging service
- RCS: Rich communication services
- ROI: Return on investment
- CTR: Click-through rate
- CPC: Cost per click
- CR: Conversion rate
- SMB: Small/medium business
- TOS: Terms of service
- SEO: Search engine optimization
- 5G: 5th generation, meaning the newest generation of mobile communications
- TCPA: Telephone Consumer Protection Act
- Text Broadcast: A single message send to a large group of people
- Text to Join: A method people can use to opt into your text list
- Text to Win: A contest you run through text message
- Text to Landline: When you send or receive text messages on a landline phone
How To Use Text Abbreviations
Sometimes, text abbreviations just make sense. They’re especially helpful when you’re trying to keep your texts within a certain character limit, or when you’re using very common abbreviations that don’t need to be written out. Using a text message abbreviation in the right way can also help you break through to consumers and speak to them in a natural way, especially if you’re reaching out for ecommerce marketing initiatives.
Here are examples of where text abbreviations fit naturally within the body of the message.
Thank you! Your customer service request has been logged. A specialist will reach out by EOD.
ICYMI: Storewide sale this weekend only. Show this text at the counter for an additional 10% off. BTW, store hours are 9AM-7PM Sat and Sun.
TGIF! Celebrate the start of the weekend at [RESTAURANT NAME]. Show this text for two-for-one appetizers.
NOTICE: We’ve had to delay our event today due to weather. A new day is TBD, and we’ll let you know as soon as it’s decided!
HBD! Celebrate your big day with 25% off your next order with code [NAME][DATE].
Best Practices for Sending Mass Texts with Abbreviations
These are merely a few examples of how you can use a text abbreviation to establish a rapport with your customers when sending automated text messages. No matter how you decide to use text shorthand, try to keep these guidelines in mind.
1. Keep it simple
Because text slang and text message abbreviations can be personal, you don’t want to get caught trying to use abbreviations that don’t quite make sense — especially when you’re sending business text messages. Sticking with the classics, like using BTW to say by the way, is always a good idea. Also, don’t try to cram too many letters into one abbreviation. If it gets too cluttered, it loses the purpose of simplifying what you’re trying to say.
2. Stay professional
Definitely avoid abbreviations with foul language in them when you’re sending business text messages. It’s already hard to convey tone through text, and adding edgy abbreviations just complicates this task. Play it safe and stick to family-friendly slang.
3. Add media to your texts
The great thing about text message marketing is you’re not limited to only text! By sending an MMS message you can actually attach an image or a GIF. If you’re sending a TGIF appetizer special, for example, attaching an image to the mobile coupon can help you look more professional and compelling.
Avoid Abbreviation Mistakes
Even though text abbreviations can be useful, it’s also quite easy to go wrong when trying to use them. Part of the reason for this is that slang changes rapidly, and using a text message abbreviation that’s no longer in vogue can make you stand out — in the wrong way. Avoid these mistakes in order to come across in your best light when texting.