Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

What is optimization of search engine?

Different methods and approaches to SEO

White hat SEO

  • Publishing the highest-quality text content on your website.
  • Creating a user-friendly interface.
  • Sharing your page link on social media: any strategy that helps your site gain traffic must be employed and link sharing are one of them.
  • Optimizing HTML: optimizing HTML simply means that you constantly check your site’s codes to see if there’s anything that could potentially make it lag.

Black Hat SEO

  • Link spamming
  • Keyword stuffing
  • Over-optimized HTML tags and headings
  • Using way too many pictures
  • Hidden texts/links
  • Buying backlinks
  • Publishing copied text, and more.

Grey Hat SEO

  • Publishing spun content written by inefficient bots
  • Paying for false reviews
  • Exchanging links
  • Publishing articles with clickbait headlines

The Four (4) Different Types of SEO

1. On-page SEO (on-site SEO)

1.3. Internal Linking For SEO

1.4. Metadata SEO Optimization

1.5. Image SEO Optimization

2. Off-page SEO (off-site SEO)

2.1. Guest blogging

2.2. H.A.R.O

2.3. Competitor Research and Analysis

2.4. Internet ads

2.5. Press Distribution

3. Technical SEO

3.1. Site Load Time

3.2. Mobile-Friendliness

3.3. Crawl Error Identification

3.4. Keyword Cannibalization Audit

3.5. Duplicate Content Audit

4. Local SEO

Conclusion

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